Monday, 18 February 2013
The Importance of Scientific Communication
How do people learn about science today? An important duty for scientists is conveying their discoveries to others in the community. It is known that the approach to science and to scientific questions is changing over the years. Almost everyone (9/10 of the internet users ) utilizes search engines like google in order to find information. This means that websites, blogs and web resources are the new science bible, especially for the public. The Internet gives access to knowledge to many people and this is good, but they could easily be mis-informed and their opinion might be shaped by the use of incorrect resources. For example "Just the tone of online comments can shape how readers feel about technology" (here is the article).
This article, which appeared in Scientific American, is really interesting, it is about comments of online material, and it illustrates how people behave and critique internet articles.
Scientific communication is an important topic, and as the authors of the Science report "Science, New Media, and the Public" write, "We risk creating a future where the dynamics of online communication systems have a stronger impact on public views about science than the specific research that we as scientists are trying to communicate".
 K. Purcell, J. Brenner, L. Rainie, Search Engine Use 2012 (Pew Internet & American Life Project, Washington, DC, 2012).